Thursday, September 18, 2008

The evening came and went...SEC Chillout Night @ Wine Arcade - Branding Strategies..

SEC has done it again!

This time round, we had the opportunity to invite Jacky Tai, Principal Consultant from StrategiCom, a B2B branding specialist to share with us about branding in the current volatile and uncertain market.


Jacky shared with the audience about the 10 Rules of Branding and how some aspects of branding could be so simple that iLEs might overlook!















In addition, Jacky has also written a book titled, "Killer Differentiators", available in most major bookstores, audience are encouraged to get a copy to get more insights in brand building strategies.


Members and non-members in a networking session and of course, the good wine that goes along with the hearty meal!