Wednesday, November 14, 2007

GlobalRoam heeds the call of China


EVER wanted to give your phone number to someone you met - a business contact, housing agent or even a date - but did not want them to keep calling you if the relationship soured? And what about worrying if they will pass your number to other people? In the past you had to change your number to stop unwanted contact. But GlobalRoam's new cMask service lets you give out a cMask number that others can call and SMS as if it were your real number.

If you want contact to cease you just delink the cMask number without having to change your real number. And only those you give your cMask number to can contact you. Anyone else who calls the cMask number from another line won't be able to reach you.

GlobalRoam, which is listed on PhilipCapital's OTC market, may be about to strike gold with the new service. This month it signed a preliminary pact with China Unicom New Space - a subsidiary of giant China Unicom - to launch the cMask service in four Chinese cities by the middle of next year. And dating online communities Eteract.com and SingaporeCupid.com started using cMask this year to let members chat on the phone without giving their real numbers.

GlobalRoam chief executive Clarence Tan (main head picture) says the technology is useful for many purposes. "You can give cMask numbers to business partners but if the deal turns bad you can easily break the link. And when people advertise to buy and sell things, they can give out their cMask number and deactivate it later."

GlobalRoam's second new service, gCross, lets mobile phone users call their friends' personal computers (PCs) to chat using a Voice over Internet protocol (VoIP) or instant messaging. This helps parties save money as PC users do not have to pay for calls received.

Older technology required a unique number to be bought for every PC, which could be expensive, Mr Tan says. "If there are two million VoIPusers, you need two million numbers." But gCross uses technology that helps the company save resources so only 200 numbers are needed for four million VoIP users.

Both services use SmartMap, a technology that GlobalRoam has filed a patent for. SmartMap was developed by professors at the National University of Singapore (NUS) and is based on mapping algorithms. "The professors provided the algorithms and we commercialised the technology by putting up applications," says Mr Tan, who has an MBA from NUS.

For full press release, click here

About GlobalRoam Group LimitedGlobalRoam Group Limited is a group of companies which provides innovative infocomm services. The Group's objective is to connect people across diverse media, transcending barriers created by technology across different platforms. With its patent-pending technology, this includes bridging the mobile world to the online world, at convenience and cost savings to end-users. GlobalRoam collaborates with Telecommunication companies and service providers in reaching out to new markets. GlobalRoam is headquartered in Singapore with data centers in Singapore and US. GlobalRoam is the first OTC-quoted company in Singapore. For more details, visit www.globalroam.com.

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